Bring your Insights to life.

insight story

Insightcasts transform insights into compelling experiences that simultaneously play like videos, and are explorable and queryable like dashboards, and delivered like podcasts.

Unleash the power of Insights.

insight story

Business team members may use dashboard insights for high-risk and unfamiliar decisions but rely solely on instincts and intuition for a large number of ad-hoc decisions.

Deliver insights directly to users and get results. Delegate decisions-making with confidence.
Enhance collective intelligence, intuition, and instincts.

insight story

Profit from Insights.

Expand the reach and effectiveness of your insights, and reap the benefits of team-inclusiveness in decision making.

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Insightcast started its life as a consulting gig, where the team provided a service to deliver sales insights summarized as video to busy decision makers.

By sharing clear and concise insights to large audiences, in a privacy- and security-focused manner, the company delegated decision making effectively.

Summarized video insights, implemented using interactive video solved primary navigation use cases, but the service lacked the ability to explore specific details or highlight identified anomalies. The service also inherited all inadequacies of interactive video, for example, the inability to provide responsive device-orientation-agnostic experiences, and individual-level personalization.

Insightcast — utilizing generative stories — was conceived to overcome the limitations discovered during the consulting gig, with a desire to build a security- and privacy-focused, personalizable, and engaging service incorporating a large selection of unfulfilled requirements.

What is Insightcast?

There isn’t a single significant business application that does not share insights via dashboards. Dashboards are a window into the operations and performance of a business. The ability to explore and query helps discover insights drives innovation.

Dashboards, however, require users to pull insights, and they rarely engage and retain audiences. They are severely underutilized as teams may use them for garnering insights when making high-risk or unfamiliar decisions, but, rely solely on instincts and intuition when making a large number of ad-hoc decisions.

insight story
insight story

Pushing insights, in particular using short video — although more engaging and explainable than static reports — have limitations for sharing insights. They can neither adapt to various devices, resolutions, or orientations, nor can they be interactively queried or explored.

Insightcasts combine ease of content consumption, delivery, and explanatory qualities of engaging video, to the exploratory and queryable features of dashboards. Pushing insights directly to teams in an engaging format empowers them with intuitions and instincts to make informed daily decisions. Pulling insights directly drives innovation.

Mike Bostock, Creator D3JS, Founder ObservableHQ

Insightcasts transform insights into compelling experiences that simultaneously play like videos, and are explorable and queryable like dashboards, and delivered like podcasts.

Read about the patent-pending technology.

Why Insightcasts?

Businesses that promote and rely on teams to make high-quality decisions perform at a higher scale.

Highest quality decisions are best made by team members who are close to the people they are serving and have access to dependable insights.

Sharing relevant insights with team members is empowering. Sharing too much leads to information overload, analysis paralysis, and disengagement, causing the teams to become immune to insights — similar to how we ignore ads on a web page.

Business teams research and "pull" all available insights when making unfamiliar decisions, e.g., answering an escalated support request. However, they rely solely on instincts and intuition when making a large number of ad-hoc decisions.

Jack Dorsey - My Job is to ensure decisions are being mades

Insightcasts "push" explorable and queryable insights, empower teams with intelligence, intuitions, and instincts, enabling them to make both ad-hoc and unfamiliar decisions faster and with much higher confidence.

Read about the patent-pending technology.

insight story


insight story

Several concepts and technologies have shaped the Patent-Pending service behind Insightcast.

Insight Sources
Insightcasts remodel insights from your BI, Analytics, CRM, Ops Management, Dashboard aggregator systems, etc., into video-esque and dashboard-like native experiences utilizing a generative format that is device, resolution, and orientation agnostic, accessibility supporting, and not limited by inadequacies of interactive video or video.

Insightcasts are delivered via podcast like subscriptions to users daily, weekly, or based on occurrence of an event.

Explorable Explanations
Inspired by Explorable Explanations¹ technology, Insightcasts reframe Insights for conciseness, engaging consumption, and analysis by all decision-makers.

Generative Content
Generative content belong to the set of generative models which are able to produce or generate new content from data with varying levels of help from humans. The content can be text, audio, video, or rich content. Generative models attempt to predict features given a certain label unlike classification or discriminative models that predict or classify features.

Edge Decisions
Insightcasts broaden the reach of insights to the "edge" where business users are making daily decisions. They make esoteric insights — ones usually only understood by analysts and experts — available to and effectively used by a much wider audience within a company or groups that share similar interests.

Insightcasts are self-playing and guided dashboards complete with the ability to explore and query subsystems.

They bring your detected anomalies and summarizations to the decision makers by giving you a platform to highlight and surface them.

Their creation ranges from automated based on templates in its traditional form; to human-initiated; to machine-generated with human support and approval; to generated autonomously depending on the content, context, and domain, with varying levels of autonomy.

Synced Narratives
Insightcasts produce conversational narratives directly from data and insights, which play synchronized with visuals. Smart-Sync ensures scene visualizations and narrations are synchronized — and wait for each other — even when a scene is initiated mid-way by scrubbing, rewinding, and forwarding.

insight story

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